Missing structured data

Structured data describes your content to search engines in a machine-readable way, unlocking rich results.

What it is

This check flags pages with no schema.org markup (JSON-LD).

Why it matters for SEO

Rich results (FAQ, breadcrumbs, products, articles) increase visibility and click-through and help engines understand content.

Example

<!-- no application/ld+json on the page -->

How to fix

1. Add JSON-LD for the page type (Article, Product, FAQPage, BreadcrumbList).
2. Fill required and recommended properties accurately.
3. Validate with the Rich Results Test.
4. Re-crawl to confirm markup is present and valid.

Related checks

• Duplicate content
• Duplicate meta description
• Duplicate title
• Images missing alt text
• Incomplete Open Graph tags

← Knowledge base