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Images missing alt text

Alt text describes an image to screen readers and search engines. Missing alt text fails both.

What it is

This check flags <img> elements with no alt attribute.

Why it matters for SEO

Alt text is essential for accessibility and is how images earn visibility in image search; missing it is a lost opportunity and a compliance risk.

Example

<img src='/equipe.jpg'>   <!-- alt attribute missing -->

How to fix

  1. Add concise, descriptive alt text conveying the image's purpose.
  2. Use an empty alt='' for purely decorative images.
  3. Avoid keyword stuffing; describe what is shown.
  4. Re-crawl to confirm images have alt text.

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