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Duplicate title

When two URLs share an identical title, users and search engines struggle to tell them apart.

What it is

This check flags distinct pages that use the exact same <title>.

Why it matters for SEO

Duplicate titles cause keyword cannibalisation, where pages compete for the same query and split their potential.

Example

/blog/seo-guide      <title>SEO Guide</title>
/blog/seo-guide-2024 <title>SEO Guide</title>

How to fix

  1. Give each page a unique, intent-specific title.
  2. Differentiate or consolidate overlapping pages.
  3. Use canonicals where one URL is preferred.
  4. Re-crawl to confirm titles are unique.

Related checks

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