Duplicate meta description
A meta description is your pitch in the search results. When many pages reuse the same one, none of them stands out.
What it is
This check flags pages whose meta description is byte-for-byte identical to one or more other pages.
Why it matters for SEO
Duplicate descriptions signal thin templating, suppress click-through, and often get rewritten by search engines — wasting your chance to control the snippet for each page.
Example
<!-- on /shoes and /bags -->
<meta name="description" content="Shop quality products at great prices.">
How to fix
- Write a unique description per page that summarises that page's content.
- Keep them roughly 110–160 characters and include the page's primary topic.
- Generate descriptions from page-specific fields, not one shared template string.
- Re-crawl to confirm duplicates are resolved.