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Missing meta description

The meta description is your ad copy in search results. Without one, Google stitches together a snippet from the page.

What it is

This check flags pages with no meta description tag.

Why it matters for SEO

Though not a direct ranking factor, the description heavily influences click-through. A weak auto-snippet costs clicks.

Example

<!-- no meta name='description' in head -->

How to fix

  1. Write a unique description of about 140-160 characters per page.
  2. Summarise the value and add a natural call to action.
  3. Reflect the primary keyword without stuffing.
  4. Re-crawl to confirm descriptions are present.

Related checks

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