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Missing H1

The <h1> is the page's main heading - the clearest on-page signal of what the page is about.

What it is

This check flags content pages with no <h1> element.

Why it matters for SEO

A missing H1 weakens topical clarity for search engines and harms accessibility and document structure.

Example

<body>
  <p>Welcome...</p>   <!-- no h1 -->
</body>

How to fix

  1. Add a single, descriptive <h1> stating the page topic.
  2. Align it with the title and primary keyword.
  3. Use <h2>/<h3> for subsections beneath it.
  4. Re-crawl to confirm each page has one H1.

Related checks

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