Missing freshness dates

Publication and update dates help users and search engines judge how current your content is.

What it is

This check flags article-type pages with no published or modified date in content or structured data.

Why it matters for SEO

Freshness can affect rankings for time-sensitive queries, and visible dates improve trust and click-through.

Example

<!-- no datePublished / dateModified -->

How to fix

1. Show a published date and, when relevant, a last-updated date.
2. Add datePublished and dateModified to Article structured data.
3. Keep dates accurate when you revise content.
4. Re-crawl to confirm dates are present.

Related checks

• Missing author or attribution

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