Missing author or attribution

Clear authorship helps establish experience, expertise, authoritativeness, and trust (E-E-A-T).

What it is

This check flags article-type pages with no visible byline or author structured data.

Why it matters for SEO

For content where credibility matters, author signals support E-E-A-T and can influence how content is assessed.

Example

<!-- article with no byline or author schema -->

How to fix

1. Add a visible byline linking to an informative author page.
2. Include author in Article structured data.
3. Maintain author bios demonstrating relevant expertise.
4. Re-crawl to confirm author signals are present.

Related checks

• Missing freshness dates

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