Privacy-friendly analytics & real-user Core Web Vitals
Soap includes a privacy-friendly, first-party analytics dashboard for every project. It complements the lab metrics from an audit with field data — what real visitors actually experience — without cookies or third-party trackers.
What it measures
The dashboard surfaces, per project:
- Pageviews and visitors for the selected period, with period-over-period deltas.
- Real-user Core Web Vitals (LCP, CLS, INP) collected from actual visits, reported at the 75th percentile — the same way Google evaluates field data.
- Top pages by traffic.
- Top countries and cities for your audience.
Why it matters for SEO
A page-speed audit measures your site from one machine in lab conditions. Google ranks on field data gathered from real Chrome users. Real-user analytics shows whether your visitors — on their own devices and networks — get a fast, stable experience, and which pages or regions fall short. Pairing field Core Web Vitals with the audit's lab checks (see Poor LCP, Poor CLS, and Poor INP) tells you not just what could be slow, but what is slow for your audience.
Privacy
Analytics is first-party and cookie-free: the tracking script is served from your own audit domain, sets no cookies, and never loads third-party scripts. Ingestion is gated by a per-project site key and a domain allow-list, so only your own pages can report data.
How to enable it
- Turn on Analytics for the project in its settings.
- Copy the tracking snippet shown on the project's analytics page.
- Paste it inside the
<head>of every page you want to track, then deploy.
Data appears within a few minutes of the first visit. Collection can be toggled off at any time from the project settings.