Redirects

3XX redirect

Linking directly to a redirect adds an unnecessary hop for users and crawlers. Point to the destination instead.

What it is

This check flags internal links whose target returns a 3xx redirect rather than the final 200 page.

Why it matters for SEO

Redirected links add latency, consume crawl budget, and slightly dilute the link signal that should reach the final page.

Example

<a href='/page'>...</a>   ->  301  /new-page

How to fix

  1. Update the link to the final destination URL.
  2. Keep the redirect for external/legacy traffic.
  3. Repeat across navigation, sitemaps, and canonicals.
  4. Re-crawl to confirm links resolve directly to 200.

Related checks

← Knowledge base