Indexability

Noindex on live page

A noindex directive keeps a page out of the index. On a page that should rank, it is usually an accident with serious consequences.

What it is

This check flags pages that look like content you want indexed but send noindex via a meta robots tag or X-Robots-Tag header.

Why it matters for SEO

A noindexed page cannot appear in search results no matter how good it is, so the traffic it should earn never arrives.

Example

<meta name='robots' content='noindex, follow'>
X-Robots-Tag: noindex

How to fix

  1. Remove the noindex from pages that should rank.
  2. Check your CMS, SEO plugin, and staging settings for a global noindex.
  3. Keep noindex only on private or thin pages.
  4. Request re-indexing once corrected.

Related checks

← Knowledge base