Missing sitemap.xml
An XML sitemap lists your important URLs so search engines can discover and prioritise them.
What it is
This check flags sites where no sitemap was found at the usual locations.
Why it matters for SEO
Without a sitemap, discovery relies on crawling links alone, which can leave new or deep pages unindexed for longer.
Example
GET /sitemap.xml -> 404 Not Found
How to fix
- Generate an XML sitemap of your canonical, indexable URLs.
- Reference it in
robots.txtwith aSitemap:line. - Submit it in Google Search Console.
- Re-crawl to confirm the sitemap is reachable.