No question-style headings

Answer engines and featured snippets favour content structured around real user questions.

What it is

This check flags pages whose headings never phrase a question.

Why it matters for SEO

Question headings with concise answers improve eligibility for featured snippets, People Also Ask, and AI answer surfaces.

Example

<h2>Pricing</h2>
<!-- vs -->
<h2>How much does it cost?</h2>

How to fix

1. Add headings that match how users phrase questions.
2. Provide a concise, direct answer immediately under each.
3. Cover related follow-up questions on the page.
4. Re-crawl after restructuring headings.

Related checks

• Q&A content without FAQ schema

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